Hello,
I work at a small museum with a staff of three full time employees.
The staff here is weighing the benefits of sending multiple membership
renewal letters. At the moment, we send membership renewal reminders
three months before membership expires, again two months before, and
just before a member expires (three letters in total). We are thinking
of simply sending one renewal letter before a member expires to save
both time and postage. At the same time we do not want to loose any
renewals.
How often does your organization send membership renewal letters? Do
you find a significant reduction in the number of renewals if you send
only one letter?
Thank you so much for your time!
Amanda Wheeler
Mount Vernon Hotel Museum & Garden
421 East 61st Street
NY, NY 10065
(212) 838-6878
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