I think it depends on who is asking for the image.  We're surrounded by 3
small local colleges, and we always receive multiple requests from students
at the end of the semester.  We give those (low res) images at no charge. 
For requests from non-profits we try to charge only the cost of materials. 
Although that can vary depending on the format, resolution and length of
use.  We have had a non-profit ask for reproduction rights in perpetuity on
one occasion.  

We also had one request from an artists' family that wanted to publish two
images in a retrospective book.  They needed high resolution color digital
images that we could not produce on site.  Our best price was too high for
them, the email exchange became very heated, and in the end they did not put
our images in their book.

Sarah Swain

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