While I do not have any hard data, I cannot imagine that anyone could
look at the necessarily-low-res images on a web site and feel they've
seen enough of the real piece. I would think rather that seeing the
range of collections on view would trigger the desire to see more/see
the actual thing.

Astrida

*******************************
Astrida Schaeffer, Assistant Director
The Art Gallery, University of New Hampshire
Paul Creative Arts Center
30 College Road
Durham, NH 03824-3538
603-862-0310
FAX: 603-862-2191

www.unh.edu/art-gallery
*******************************

> -----Original Message-----
> From: Museum discussion list [mailto:[log in to unmask]] On
> Behalf Of Laney McAdow
> Sent: Tuesday, February 26, 2008 11:26 AM
> To: [log in to unmask]
> Subject: On-line collections
> 
> Hello everyone,
> 
> I am forwarding this query from a friend of mine.  I was hoping to get
> some
> feedback to share with her:
> 
> "I am looking for any data about whether content-rich museum web sites
> result in increased onsite visitorship, or whether they have the
opposite
> effect?"
> 
> "I am running into some folks  who seem to think that sharing lots of
> content
> online will cause people to NOT come to the museum itself, and was
> wondering
> if any research had been done about this. I, on the other hand, would
> guess
> that the opposite might be true."
> 
> If anyone has any thoughts/experiences with this, or any data
regarding
> attendance trends, please contact me. Thank you very much for your
time.
> 
> Sincerely,
> 
> Laney McAdow
> Registrar
> The Heritage Society
> 
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