The Philadelphia Inquirer recently published a biting article and commentary about the rebranding and subsequent "dumbing down" of "The Franklin" (formerly The Franklin Institute Science Museum.)
Although the columnist was writing about her hometown museum, her comments could easily describe the situation elsewhere in the (science) museum biz.
Link to article and commentary via the ExhibiTricks blog: <http://blog.orselli.net>
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Paul Orselli, President and Chief Instigator
Paul Orselli Workshop (POW!)
1684 Victoria Street
Baldwin, NY 11510
FREE museum exhibit design resources:
<http://www.orselli.net>
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(516) 238-2797 mobile
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