Hi, Cindy:
In response to your question, yes, there can be a benefit to
paticipating with an online donation vendor even if your museum website
is already set up for e-commerce. Most third-party online donation sites
allow potential donors to search according to their interests,
geography, etc. meaning that people who don't already know about your
organization can find you. Relying solely on e-commerce from your
website means that you pretty much only have your regular audience as
your potential donations pool.
Best,
Allyson
Cindy Boyer wrote:
> This has been an interesting thread.
>
> We have a pretty sophisticated presence online for a small
> organization, with a popular online “store.” We offer our event
> tickets, membership, and products for sale online. We also have giving
> opportunities listed, but they are not heavily used.
>
> Are there benefits to participating with an online donation vendor, if
> your organization is already set up for e-commerce?
>
> Cindy Boyer
>
> Director of Museums and Education
>
> The Landmark Society of Western New York
>
> 133 S. Fitzhugh St.
>
> Rochester NY 14608
>
> (585) 546-7029 ext. 12
>
> [log in to unmask]
>
> www.landmarksociety.org <http://www.landmarksociety.org/>
>
> /Our mission is to discover, protect and revitalize the architectural
> and related cultural heritage of the Rochester region, and to educate
> and inform our community about that heritage/.
>
> /1937-2007 - Landmark Society's 70th Anniversary!/
>
> *From:* Museum discussion list [mailto:[log in to unmask]]
> *On Behalf Of *Phillips, Amy
> *Sent:* Thursday, December 20, 2007 8:57 AM
> *To:* [log in to unmask]
> *Subject:* Re: [MUSEUM-L] Online Giving
>
> One of my colleagues is a consultant who works a great deal with
> helping nonprofits assess and implement technology tools. When posed
> with this question he offered the following response:
>
> TechSoup has lots of articles on this topic in their Learning center:
> http://www.techsoup.org/learningcenter/funding/index.cfm
> In particular, check out "Selecting an Online Donation Tool" Parts 1 & 2,
> and "Online Donations: Sorting Out the Chaos." I also recommend Affinity
> Resources' chart of online donation vendors:
> http://www.affinityresources.com/pgs/awz55Online2.shtml
>
> The Affinity Resources site has links to the vendors. Some of the options,
> like JustGive, Network for Good, and Paypal's basic service, have no
> monthly
> or startup fees, though they tend to be bare-bones services. Google
> Checkout is completely free for now but will start charging at some point
> (their web site says 2009, but one site using them told me it would be
> early
> 2008). Note that the Affinity Resources site links to info about the
> commercial version of Google Checkout. The nonprofit version is at
> http://checkout.google.com/seller/npo/?gsessionid=i-TT1h5-KoM
>
> I have a checklist of questions to consider when choosing an online
> donation
> vendor here:
> http://www.rlweiner.com/clf/online_donations_checklist.pdf
> and links to articles about online fundraising here:
> http://rlweiner.com/resources.html#fundraising
>
> Robert
> __________________________
>
> Robert L. Weiner Consulting
> Strategic Technology Advisors to Nonprofit and Educational Institutions
> San Francisco, CA
>
> With best regards,
>
> Amy
>
> Amy J. Phillips
>
> Gift Registrar
>
> Smithsonian Institution
>
> 1000 Jefferson Drive SW, 4th Floor
>
> Washington, DC 20013-7012
>
> [log in to unmask]
>
> 202-633-5072 (Phone)
>
> 202-786-2516 (Fax)
>
> Mail to: PO Box 37012, MRC-035
>
> Washington, DC 20560-0035
>
> Become part of the Smithsonian experience and subscribe now to
> Smithsonian Focus, a free monthly e-newsletter:
> http://go.si.edu/smithsonian/join
>
> ------------------------------------------------------------------------
>
> *From:* Museum discussion list [mailto:[log in to unmask]]
> *On Behalf Of *Gayle
> *Sent:* Tuesday, December 18, 2007 5:04 PM
> *To:* [log in to unmask]
> *Subject:* Re: [MUSEUM-L] Online Giving
>
> Info I wrote for an office newsletter recently is contained below.
> Hope it helps.
>
> v ? A quality resource in the philanthropic community is GuideStar
> <http://www.guidestar.org/>. Registration is free, but you must
> register to use their service. Once you have done so, you can query
> nonprofits and find more about their mission and the types of services
> they provide. In addition, GuideStar has recently made an announcement
> <http://www.guidestar.org/DisplayArticle.do?articleId=1185> it is
> making charitable giving easier and is now acting as a conduit for
> philanthropy. It’s another resource through which you can channel
> donations you might like to make. By the way, GuideStar also has a
> very informative. free newsletter it regularly generates, and those
> involved with nonprofits may wish to subscribe to this resource.
>
> http://www.guidestar.org/
>
> http://www.guidestar.org/DisplayArticle.do?articleId=1185
>
> */Erica Holthausen <[log in to unmask]>/* wrote:
>
> All:
>
> We are looking into adding an online gift giving option to our
> website. Given our budget constraints, we are hoping to do this at
> a very low (or better yet, no) cost. What are others using? Are
> there any benefits or drawbacks I should be thinking about before
> going forward? Does anyone have experience using the free version
> of Network for Good?
>
> I’d appreciate any advice you have on the matter!
>
> Erica A. Holthausen
>
> Development and Community Relations
>
> Museums of Old York
>
> 207 York Street
>
> P.O. Box 312
>
> York, ME 03909
>
> (207) 363-4974
>
> www.oldyork.org
>
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Principal
Orinda Group
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