Speaking of Plans.....
I am interested in finding out if anyone has a template/model for a
Business Plan, specifically for historic properties that are run as
house museums by non-Government, community organisations, or similar. We
are currently putting together Business Plans for our historic
properties and would welcome suggestions for good models or formats to
follow.
Tennille Noach
Documentation Officer (Mon - Wed)
Museums and Properties
National Trust of Australia (NSW)
Watson Road, Observatory Hill Sydney NSW 2000
GPO Box 518, Sydney NSW 2001
PH: (02) 9258 0139 FX: (02) 9251 1110
This message is intended for the addressee named and may contain
confidential information. If you are not the intended recipient, please
delete it and notify the sender immediately. You are herebynotified that
any use, review, disclosure or copying this information is strictly
prohibited. Views expressed in this message are those of the individual
sender, and are not necessarily the view of the National Trust of
Australia (NSW)
-----Original Message-----
From: Guy Hermann [mailto:[log in to unmask]]
Sent: Thursday, 4 January 2007 10:06 AM
To: [log in to unmask]
Subject: Re: [MUSEUM-L] Strategic Plan vs Master Plan
On Jan 2, 2007, at 10:09 PM, Peter Gale wrote:
> I would be interested in hearing any comments that members may have
> that would characterize the similarities and differences that may
> exist between a Strategic Plan and a Master Plan, and their
> possible relationships.
I would say that a Strategic Plan is about broad goals and specific
objectives. A Master Plan is about implementing those goals and
objectives. A Strategic Plan says "this is what we want to
achieve." A Master Plan says "This is what we are going to do."
We do architectural Master Planning for museums and many of these
plans spring from a Strategic Planning process. With a good
Strategic Plan, the museum knows what it wants (more temporary
exhibitions, better collections storage conditions, more programs for
young children, a more distinctive identity, etc.). We can then help
look at multiple alternatives to help find the best way to achieve
those goals.
Different kinds of Master Plans are called for depending on the
museum's goals and objectives. If the museum has broadened its
mission, an Interpretive Master Plan may be needed. If a goal is to
better communicate with visitors, an Exhibit Master Plan may be
called for. An expansion, renovation, or relocation will call for an
Architectural Master Plan.
For a major project, we will frequently work with a Master Planning
team consisting of an exhibit design firm and economic, marketing,
and fundraising consultants to develop a Comprehensive Master Plan
that integrates all of the different disciplines into a cohesive
overall plan. This kind of plan is necessary for a new museum or for
one undergoing significant expansion or a relocation.
A Strategic Plan isn't always necessary in order to undertake Master
Planning. Many times the objectives are very clear and a Master Plan
is needed simply to look at alternatives and find the best solutions.
A Master Plan is almost always needed before starting a major
fundraising campaign. People give money when the can see concretely
what you are planning to do with it.
=========================================================
Important Subscriber Information:
The Museum-L FAQ file is located at
http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed
information about the listserv commands by sending a one line e-mail
message to [log in to unmask] . The body of the message should
read "help" (without the quotes).
If you decide to leave Museum-L, please send a one line e-mail message
to [log in to unmask] . The body of the message should read
"Signoff Museum-L" (without the quotes).
=========================================================
Important Subscriber Information:
The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).
If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).
|