All plans can look, act and read the same unless everyone working on and
using them agree to their definitions, meanings and use. With that said,
the "typical" definition is:
1. A Master Plan looks at the entire site, operations, external and internal
communications, branding, signage and all programming as one unit, identifying
their interrelationship, criteria for decision-making, standardization of
definitions, justification/rationale for why things are the way they are and why
they will remain that way in specific cases, what will happen where and why
there and no where else, story context and how that affects all decisions,
exterior threats and prospective threats, internal threats and prospective
threats, "required" staff vs "good to have" staff, analysis of current
decisions, "compliance" requirements and such.
2. A Strategic Plan is a one- to five-year plan that identifies how to
accomplish a set list of goals within the Master Plan framework. It captures
who is doing what and how success is to be measured, appropriate references
to the master plan for each goal, and priority for funding. New criteria to flesh
out priorities can be added here in addition to those within the Master Plan. If
there are changes required to keep the Master Plan relevant, they can be
added here. This plan is the one you track at least quarterly, to see if you
are meeting your goals. Staff, volunteers, board members and audiences work
on this and commit to its success. The process of developing it can either
pull in new stakeholders or supporters as well as keep those who were
involved in the development of the Master Plan active.
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