Greetings All!

A golden opportunity for Museum Marketers and PR folks is the forthcoming 
ICOM conference in Vienna. See 
http://museumsnett.no/icommpr/html-files/conferences/programme.htm for ICOM 
MPR's marketing and PR programme.

I note that "Branding museums" is a key note presentation by Carol Scott 
Carol Scott, who  is the Manager of Evaluation and Audience Research at the 
Powerhouse Museum and the immediate past president of Museums Australia, the 
national professional association for museums and galleries.

While ICOM MPR has a strong European connection but there are also a couple 
of interesting papers from Asian colleagues.

It is well worth joining this group as they have annual conferences in very 
interesting locations. See 
http://museumsnett.no/icommpr/html-files/conferences/previous-list.htm .

As a former Chair of this body I can assure you that these annual gatherings 
are most productive and a lot of fun!

Lena Millinger is the Secretary of ICOM MPR. Her contact details are as 
follows:

Lena Millinger
Marketing Communications Manager
Malmö Museer
Box 406
SE-201 24 Malmö
SWEDEN
Tel +46 40 344404
fax +46 40 124097
[log in to unmask]


best wishes
Roger

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).