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Museum discussion list <[log in to unmask]>
Subject:
museum membership statistics
From:
Peter Linett <[log in to unmask]>
Date:
Wed, 25 Oct 2006 12:59:47 -0400
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Museum discussion list <[log in to unmask]>
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Hi all,
Does anyone know of a resource that provides benchmark or multi-institution 
data on membership program performance?  A client of mine is new to museum 
membership and would like to see typical acquisition and retention rates, 
upsell rates to higher levels, typical spikes experienced during special 
exhibitions, etc.

Thanks very much.

Peter Linett
Partner
Slover Linett Strategies Inc.
Audience research and planning for the mission-driven world.
(773) 348-9206
www.sloverlinett.com

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