The Small Museum Association Announces its Summer Workshop in New York
July 23, 2007
at the Jacques Marchais Tibetan Art Museum
338 Lighthouse Road
Staten Island, NY 10306
www.tibetanmuseum.org
Schedule of Activities:
9:15-9:45 - Registration and check-in
> 9:45-10:00 - Welcome from Museum Staff and SMA Representatives
> 10:00 - 11:30 - Fundraising 101, Presented by Greg Zuroski, Vice President
for External Affairs for the Brooklyn Children's Museum
> 11:30-12:30 - Lunch break (included with your registration fee)
> 12:30-2 pm - Working with Your Board 101, Presented by Christina Brown,
Vice President of External Relations for Civic Builders
> 2:00 - 2:15 Break
> 2:15-3:15 - Tour of exhibits at the museum from docents
About the Sessions:
Fundraising 101
Not-for-profit organizations depend on public funding and private charitable
giving to sustain their programs, to grow, and to thrive in the face of
change and challenge. Small organizations depend on teams of staff and board
working closely together to accomplish fund raising goals and to compete in
the larger fund raising world. With small teams, there is little room for
specialization. Everyone from the executive director to the part-time data
processor is required to understand the entire scope of the fund raising
operation and must be able to respond to the various challenges and
opportunities that arise.
A successful fund raising operation can include annual giving, membership,
special events, corporate grants, corporate sponsorships, foundation grants,
planned giving, capital campaigns, endowment campaigns and other components.
This list can look daunting but beneath these tools and vehicles lie a few
fundamental principles that can guide organizations and individuals in
building giving communities that will serve their missions.
Working With Your Board 101
Boards of Directors have the ability to strengthen an organization or chip
away at its success. This session will focus on topics such as building the
right Board, roles and responsibilities of Board members, and governance and
committee structures. With a Board in place, communication, engagement and
productive meetings become all important. Best practices as well as common
mistakes will be discussed. Participants will be able to share their ideas
and experiences.
About the Speakers:
Christina Brown has over 14 years of experience in nonprofit management,
fundraising and marketing. Ms. Brown is currently Vice President of External
Relations at Civic Builders, a nonprofit developer of charter school
facilities. Prior to joining Civic, Ms. Brown served as the Acting Executive
Director and Deputy Director of the Union Square Partnership, a local
development corporation driving the revitalization of Manhattan's Union
Square district. She has also served as Director of Development for the
Staller Center for the Arts, one of Long Island's leading performing arts
centers, and as a consultant to emerging nonprofit organizations.
Gregory Zuroski, CFRE, is Vice President for External Affairs for the
Brooklyn Children's Museum. Located in Crown Heights, Brooklyn, the Brooklyn
Children's Museum was the first children's museum in the world when it began
in 1899. It currently serves over 230,000 visitors each year. The museum is
completing an expansion that will double its size and capacity. The new
facility, slated to be the first LEED-certified "green" museum in New York,
will open in spring 2008. To date, over $70 million has been raised toward
this historic expansion of one of the city's cultural gems.
Before coming to Brooklyn, Gregory worked for over twenty years in fund
raising in the human service and educational fields, most recently with
independent schools.
Registration Information: (please print out and include with your check)
Name:
Institution Name:
Address:
Phone Number:
Email:
Name(s) of those attending the workshop:
Position:
I have enclosed a check for $35/person: $________
Please mail information with check (made out to Small Museum Association) of
$35/person to: Marianne Della Croce, SMA Summer Workshop, Planting Fields
Foundation, PO Box 660, Oyster Bay, NY 11771
Any questions? Please call Marianne at 516-922-8684 or email at
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