Mr. Hermann stated, among other excellent insights:

"For a major project, we will frequently work with a Master Planning team consisting of 
an exhibit design firm and economic, marketing, and fundraising consultants to develop a 
Comprehensive Master Plan that integrates all of the different disciplines into a cohesive 
overall plan."

And I'd like to amplify his point, to mention how crucial these specifically expert roles 
are along the process. When serving as financial analysts, we feel obliged to argue for 
conservative expectations. Unfortunately, we've all too often had to re-adjust institutional 
planning to compensate afterwards for poorly conducted and unrealistic financial 
projections done by others. As well, things can get way out of sequence. We're asked to 
solve marketing and economic issues -- best researched, analysed, and integrated from 
the beginning and throughout planning -- that aren't raised until opening day. 
Practicality, bless its unadorned heart, sometimes gets ignored by wonderful architects, 
in favor of What Looks Good. Without integrating all these elements, an institutions 
posititions itself at a disadvantage. 

Quality planning, as Mr. Hermann rightly expresses, can help navigate such rocky shoals! 

Best,

Chris Brown

ATELIER kathleen brown
www.kb-atelier.com

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