Laura: This not a direct reply to your request, but I should like to
bring to your attention Dr Sharron Dickman's /*The Marketing Mix
*/published by Museums Australia (Victoria) in 1986 ISBN 0 949069 and
probably still available from Museums Australia -
http://www.museumsaustralia.org.au/publications.php?pageID=125&fileName=publications&dispModule=twocolnav&contentID=95
It is an excellent publication.
Desmond Kennard
Museums in the making
Museum of Broadcast Communications wrote:
>Hello!
> I am doing some research on marketing plans. I am looking for some
>marketing plan samples of museums. Specifically, those that have been
>relocated. The Museum of Broadcast Communications is in the process of
>relocating now, and any samples/examples of marketing plans would be
>great! Please e-mail me if you can help!
>
>
>Thanks,
> Laura Fennema
>
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