Media sponsorship comes through marketing although she touches base with curatorial, education and development before finalizing a media deal.  Yes, logo and/or name placement in the exhibition on materials is part of the deal--direct money isn't what's received its underwriting of media exposure in their outlets with 2 for 1 matches for ads sometimes a part of that or all ads underwritten.  They normally also are given a set number of tickets to the opening and if we have a high-end event they're invited although all of the above depends on the package of options we offer them and then what's finally agreed upon.  The package is tweaked for each sponsorship opportunity for exhibitions and/or progams or as a total museum media partner for the year or longer. 

Daphne Holmes
Curator of Education
Cameron Art Museum

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