When I worked at The Field Museum in Chicago, I learned some of our naming
rights were permanent.  Which, for an old institution, leads to some
problems -- how does one honor new donors (and raise new money) when all
the choice opportunities were used up seven or eight decades ago?

The solution was to create separate naming opportunities for the physical
space and for the exhibit inside it.  Thus, you had the Smith Meteorite
Collection (the exhibit) inside Jones Hall (the space).  (All names changed
to protect the innocent, and not-so-innocent.)

This reached a peak of silliness with the Smith Study Center (a section of
a new exhibit) inside the Old Man Jones Hall (a physical space built and
named several decades earlier) which was now part of the Adams Wing of
Ecology (a major renovation spread over several old "halls").

I believe the Development folks had learned their lesson, and all the new
names referring to exhibits were indeed temporary, but the exact deal I
couldn't tell you.

Hope this helps!

-- Eugene Dillenburg
Exhibit Developer
Science Museum of Minnesota

[log in to unmask]

=========================================================
Important Subscriber Information:

The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes).

If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).