There is an interesting book that has some great ideas that might be useful
to you.
The title is RAISING MORE MONEY by Terry Axelrod.  While I don't buy into
everything in the book it still contains some very good marketing and public
relations strategies.



Romaine Crawford
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>From: Joy Houle <[log in to unmask]>
>Reply-To: Museum discussion list <[log in to unmask]>
>To: [log in to unmask]
>Subject: welcome reception
>Date: Tue, 25 May 2004 12:26:47 -0400
>
>We are planning a reception where Board members personally invite
>several people that are not currently supporters of the museum - about
>50 people.  The reception would include a tour, some music, some light
>appetizers and a brief presentation about our museum.  The objective
>would be to show them what we have to offer and to let them know
>different ways that they can support our efforts. This would not be a
>hard-sell on getting a donation.  We are looking for new members, new
>volunteers, new people to take advantage of our classes etc.  We would
>love to see some donations come out of it down the road.
>
>Has anyone done anything like this?  If so, how did you 'frame' the
>invitation to the people you wanted to come?  What did you call the
>event?  What did you tell them about it up front?
>
>Anything you can share would be very helpful!
>
>Joy
>
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