Throwing something in...in less-populated or non-urban areas, admission
charges might be interpreted by potential attendees that the museum sees
itself as elitist and is trying to keep out people who cannot afford to get
in. A very common problem.
A lot of places respond by dropping or eliminating admission fees, but
raising membership fees dramatically and instituting relatively lavish
member perks.
Julia Muney Moore
Director of Exhibitions and Artist Services
Indianapolis Art Center
820 E. 67th St.
Indianapolis, IN 46220
(317) 255-2464 x233
FAX (317) 254-0486
email <[log in to unmask]>
website <http://www.indplsartcenter.org>
-----Original Message-----
From: Jay Heuman [mailto:[log in to unmask]]
Sent: Tuesday, August 10, 2004 12:18 PM
To: [log in to unmask]
Subject: Re: Museum Attendance Trends
Hi Sarah,
Lower admissions might attract more people.
Depending upon the museum's location (local, regional and state mindset)
and type (art, history, science, etc.), free admission can sometimes
lead people think "It's not worth seeing if it's free." Trust me . . .
uphill battle for this modern & contemporary art museum in northern
Utah.
Sincerely,
j heuman, Education Curator
Nora Eccles Harrison Museum of Art
Utah State University
4020 Old Main Hill
Logan, UT 84322-4020
t 435.797.0165 | f 435.797.3423
Education costs money, but then so does ignorance.
Sir Charles Moser, b. 1922
> -----Original Message-----
> I have a colleague who steadfastly lays the blame for
> decreasing admission on easy plane travel to "exciting"
> places of luxury or entertainment - the disney worlds, the
> lovely beaches, and other countries. He assiduously pushes
> low entrance fees as a solution - $3 and less - and as a
> result has increasing attendance at his institution where
> nearby larger museums (and therefore with slightly different
> situations) are tanking. I heartily endorse the concept of
> "lower the price and more will come more often". If I could
> find places also testing the theory, I'd do a comparative study.
> I'd also love to do a financial study of museums who moved to
> free admission. SB
> Sarah S. Brophy - bMuse
> Museum Writer
> 570 West Street
> Carlisle, MA 01741
> 978-371-8964
> www.gis.net/~bmuse
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