Elizabeth,
The Memorial Art Gallery has an advisory committee for a young professionals
group called Young Friends of MAG (YFM). YFM exists to offer young
professional MAG members, with or without young families, opportunities to
enhance their lives by social/professional networking and to experience the
arts in environments that are Fun, Entertaining, Engaging, and Educational.
The advisory committee served as a resource for creative energy and talent
for coming up with ideas to increase awareness about the museum and YFM
programs, support fundraising, and identify potential partners in the
community. All advisory committee members are members of the museum and one
benefit they receive is free admission to most YFM events...since they
usually work as a volunteer at the event. They usually meet once a month and
subcommittees for special events meet as often as necessary. There isn't
much interaction between the YFM advisory committee and our board, but the
museum's board of managers is given an update on YFM happenings by the staff
liaison at regularly scheduled board meetings. If you'd like, I can send
more information directly to you (vs. the museum discussion list).

--Debora

Debora McDell
Coordinator of Community Programs and Outreach
Memorial Art Gallery
500 University Avenue
Rochester, NY 14607
Phone: (585) 473-7720, x3034
Fax: (585) 473-6266
Email: [log in to unmask]

-----Original Message-----
From: Packwood House Museum [mailto:[log in to unmask]]
Sent: Wednesday, October 09, 2002 5:43 PM
To: [log in to unmask]
Subject: Re: Marketing Advisory Board


Elizabeth,
The first question I would ask this group is what kinds of programs would
they like to see offered by the historical society?  It may be that many
people are aware but not interested in current offerings, which have
traditionally attracted the older membership population. I know this is true
where I am, and we are considering different kinds of programs - at
different times than we have often offered them.

Sara Kelley

- - - - - - - - - - - - - - - -
Sara Phinney Kelley
Director, Packwood House Museum
Lewisburg, PA
[log in to unmask]

----- Original Message -----
> Hello Everyone! I have been given a homework assignment that I need
> your help with. The historical society I am working with is beginning
> plans to improve our image in the public. We have many needs, most of
> which require us to increase our marketing efforts to raise awareness
> in the community about who we are and what we do. One weakness that we
> face is in our membership. Over 90% of our membership is over the age
> of 55. So, in response, our marketing committee of our board has
> developed a "Young Professionals" advisory board. Our original thought
> was that this board would help us raise awareness of our programs,
> facilities, etc. to younger people aged 18-40. We had a mixer to see
> what the interest might be. There were only 6 people, but they were
> all extremely interested, and promised
to
> bring others. The problem we, as a committee, are facing is what do we
> do with them once we have them. <snip>

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