'taint that easy. You might read Beverly Serrell's book "Exhibit Labels"
Chapter 4 "Who is the Audience (And What do They Want?) for details.

My (and Beverly's) short answer is "Anyone over the age of 7" with the
caveat: if you do your label writing job correctly.

Diane Gutenkauf
Manager, Interpretation & Exhibits
The Morton Arboretum
Lisle IL 60532
[log in to unmask]

On Wed, 16 Apr 2003 11:11:53 -0700, Keni Sturgeon <[log in to unmask]> wrote:

>Hello Everyone,
>
>I have a quick question.  Does anyone on the list know the percentage of
visitors that read the labels in our museums?  I know I've seen a few
studies on this, but can't for the life of me find the references and I
need the percentage for a course I'm teaching.  Any help would be great.
>
>Thanks,
>Keni Sturgeon
>Jensen Arctic Museum
>

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