There is a similarity here to the fears that many baseball owners had when
television was invented.  Many owners thought that if they put their product
on television, teams would be playing to empty stadiums with television
cameras.  Instead, television allowed owners to expand their markets and
entice people to the ballpark to see "the real thing."  One negative impact
was the lower attendance at minor league games, but for major league
baseball, television proved a valuable marketing medium.  I think the same
holds and will hold true for museums.  As previously stated, there will be
those that may never come, but now they know about your organization.  And
for others, a visit to the Web site and viewing an on-line exhibit may just
whet the appetite for "the real thing."

Harry

Harry Klinkhamer
Program Officer
AASLH
1717 Church St.
Nashville, TN 37209
615-354-1983
FAX: 615-327-9013
[log in to unmask]
www.aaslh.org

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