Perceived barriers whether real or not are hurdles to be overcome with
marketing tools.

For example, our art gallery is on the sixth floor of a fine arts center
with parking spaces set aside for "campus visitors," interpreted that means
students hope they don't get a ticket for parking there. Additionally, we
are part of the art department which gives us an "academic" label. The
former is a real barrier and the latter is a perception barrier.

Both of those issues are currently being addressed with a marketing effort
to minimize their impact on the public we serve.

Albert Sperath

Albert Sperath, Director
University Art Galleries
Murray State University
604 Fine Arts Center
Murray KY 42071-3342

270.762.6734 voice
              3920 fax

This is a personal message.  The views expressed in this message are solely
those of the sender and are not to be attributed to the owner of the
sender's domain, the sender's employer or any other person.

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