"Electronic Outreach: Museum Programming on the Web"
Offered June 18-23 through the Cultural Resource Management Program at the
University of Victoria
The Web provides an exciting dimension in which museums are interacting with
new audiences and presenting engaging programs unencumbered by physical
space and time. While the development of online programs builds on many of
the core principles of more conventional exhibitions and public programming,
it also requires an understanding of online media, their potential and
limitations, and their implications for information sharing, interpretation
and interactions.
This course draws on contemporary research and emerging practice in online
programming, and encourages you to consider creative ways to program on the
Web as you develop your ability to:
* understand the Web as an educational medium
* appreciate the programming potential of a range of Web media tools
including digital video and QuickTime VR, along with technical
considerations relating to bandwidth, software, and hardware
* define ways in which your museum can incorporate Web-based programming
within its educational mission
* move beyond posting information to more interactive teaching and learning
strategies that * enable visitors to connect with objects and collections,
create meaning, contribute content, and share experience
* identify and serve existing and potential on-line audiences including
peoples of varied age, background, learning styles, and special needs
* recognize effective approaches to Web site architecture, copy, design,
typography, color, multi-media tools, and navigation
* develop engaging content
* develop and manage dynamic team-based and collaborative approaches
* plan, market, implement, and evaluate on-line programs
Instructor: Jim Spadaccini is the founder of Ideum (http://www.ideum.com), a
multimedia design and production company specializing in educational and
museum Web sites. He served as Director of Interactive Media at the
Exploratorium where he was a major contributor to the award-winning
Exploratorium's Web site. He draws on his experience consulting and teaching
in web design and internet struategies.
Dates: June 18 - 23, 2001 plus a preparatory assignment
Please register by: May 24
Fee: $589 (Canadian funds, credit or non-credit options)
Travel: Victoria is easily accessible from Seattle and Vancouver
Accommodation: Program staff are pleased to provide information on local
B&B, hotel, and on-campus options
For more information, please contact:
Joy Davis, Program Director
Brenda Weatherston, Program Coordinator
Cultural Resource Management Program
Continuing Studies, University of Victoria
PO Box 3030 STN CSC Victoria BC Canada V8W 3N6
Tel: 250 721-8462 Fax: 250 721-8774
Email: [log in to unmask]
Visit our Web site! http://www.uvcs.uvic.ca/crmp
To receive monthly email updates, contact [log in to unmask]
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OTHER UPCOMING OFFERINGS: Public Programming with Kathleen Kuba, March
26-31; Managing Heritage Conservation Projects with Hal Kalman, April 2-7;
Cultural Tourism: Global Perspectives/Local Strategies with Brian White,
April 30-May 5; Frameworks for Success: Business Planning and Financial
Management with Pauline Thompson, May 7-12; Works of Art as Historical
Evidence in Conservation, in Dubrovnik, May 14-19; Stewardship Strategies
for Cultural and Natural Resources, June 4-9
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