Hello Lucy et al.:

> All this is perfectly true, but Steve's point is still well
> taken that a pitch for something is best written in ways
> the audience understands.

I am sure the original poster worded the message for the *desired*
audience.

"Desired" audience is the key here . . . after all, not every seminar,
course, book, etc. is marketed to everyone.  Within the museum field,
there are people who work with volunteers, retail, educational groups,
etc. who do not (necessarily) have to know about meta-this or
inter-that.  However, the information technology and collections
research folks are probably aware of that jargon.

> An indecipherable message certainly won't get results
> and you might as well save your key tap time.  I,
> personally, was even more turned off by the flood of
> acronyms, of which I was familiar with only a few. I think I
> gave up on that message after about the second paragraph.

And you demonstrate that a message that you cannot understand is of no
interest to you.  However, those who did understand that message may
very well be interested.

Question: Why do you assume everyone should understand every message?

Yours truly,

Jay Heuman

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