Please excuse any duplication due to cross-postings
 
                 ----- CONFERENCE ANNOUNCEMENT -----
 
MCLUHAN PROGRAM, UNIVERSITY OF TORONTO, HOSTS CONFERENCE ON CULTURE AND
TECHNOLOGY - MAY 25 TO 28 IN TORONTO, ONTARIO, CANADA
 
FOR REGISTRATION AND INFORMATION CALL KATHRYN AT 416-978-7026
(Fax 416-979-5324, E-mail [log in to unmask])
 
Technology's impact on culture is no longer a matter of chance but an issue
of choice. Culture is a result of the technologies we choose to implement.
We are at a point where the available technologies now present infinite
possibilities. The question is no longer What can we do? but What do we
want?
 
Technology is forging in a new alliance between business and culture.
Today's entrepreneur is frequently a combination of technology specialist,
cultural analyst and artist. This new generation of business people
identifies and capitalizes on business opportunities that arise where
culture and technology converge.
 
CULTURE TECHNOLOGIES CONVERGENCE CONFERENCE OF ONTARIO AND THE FOUR MOTORS
OF EUROPE brings together some of the best and brightest innovators from
business, the arts, museums, design, and creators and developers of new
technologies from Europe and Ontario. Delegates from related but separate
areas of expertise will join to bring new perspective to issues of current
importance in culture and technology from their own unique vantage points.
Internationally renowned in their fields, many of the speakers are owners or
directors of businesses that involve the successful merging of culture and
technology - people who have taken the critical leap to turn what they have
imagined into a business reality.
 
CONFERENCE PACKAGE:  $300 CDN    Students $175 (+ GST)
Including: sessions noted PLUS: opening reception at the Design Exchange,
May 25;  dinner and performances using new technologies at the Art Gallery
of Ontario, May 26;  free 3-day admission to the MULTIMEDIA '94 Trade show,
Metro Convention Centre.
 
OPENING KEYNOTE:
May 25 - 6 pm reception, 7:15 pm keynote, Design Exchange
Phillippe Queau - founder of IMAGINA, a major European new
                            technology exposition
 
 
PUTTING CULTURE INTO BUSINESS: DESIGN AND TECHNOLOGY
May 26 - 9 am to 12:30 pm Metro Convention Centre (co-ordinating with the
opening of MULTIMEDIA '94) 2 to 6:15, Design Exchange, 7:30 pm, dinner, Art
Gallery of Ontario
Design interprets and provides access to technology and facilitates its
adoption. The designer's vision often is the quickest avenue to
understanding how things work. How are designers from various disciplines
working with and interpreting multimedia, interactivity and other
technologies?
13 speakers/panelists including
Mai Felip - Director of the Barcelona Design Centre
Thomas J. Jermoluk - President of Silicon Graphics, opening speaker
                  for MULTIMEDIA '94
John Tyson - Vice President, Corporate Design Group Bell - Northern
                 Research, multinational designers and producers of
                 telecommunications equipment and systems
Gaetano Pesce - one of Italy's most renowned architects and
                 industrial designers
 
 
CULTURE IS OUR BUSINESS: INTERACTIVE TECHNOLOGIES AND CULTURAL INSTITUTIONS
May 27 - 9 am to 4:00 pm, Art Gallery of Ontario
Cultural institutions are competing for audiences in an open market of
education and entertainment. How can they harness new technologies for
greater relevance?
14 speakers/panelists including:
Robert Fulford - Journalist, cultural observer and analyst, Toronto
Xavier Berenguer - Director, AudioVisual Institute, Pompeu Fabra
                   University Barcelona
Thomas Haegele - Film Academy, Ludwigsburg
Gail Dexter Lord - President, Lord Cultural Resources - planning and
                   management for cultural institutions and attractions,
                   Canada, U.K., Asia-Pacific, U.S.
George MacDonald - Director, Canadian Museum of Civilization
 
 
BUSINESS IS OUT CULTURE: OPPORTUNITIES FOR THE FUTURE
May 28 - 9 am to 4:30 pm, Design Exchange
Technology is changing culture via business. What are the opportunities
arising now and in the near future for businesses in which culture and
technology converge?
8 speakers/panelists including:
Montxo Algora -Director Art Futura, Barcelona
Derrick de Kerckhove - Director, McLuhan Program in Culture and
                      Technology, Toronto.
Ezio Manzini - Director of Design, Domus Academy, Milan
Jeffrey Shaw - Director of Media Arts Research Section, ZKM Karisuhe