Yup, sensory experiences can make or break your memories of a place visited; for instance, at the recent AAM meeting in Cleveland, I didn't situate very well with the location, but I thoroughly enjoyed my visit to the Rock and Roll Hall of Fame. Loved it! I'd go back and do it all over again. O Olivia S. Anastasiadis, Curator Richard Nixon Library & Birthplace 18001 Yorba Linda Boulevard Yorba Linda, CA 92886 (714) 993-5075 ext. 224; fax (714) 528-0544; e-mail: [log in to unmask] On Wed, 26 May 1999 07:17:15 EDT Stephen Brand <[log in to unmask]> writes: >I would like to recommend a new book that I recently picked up called >The >Experience Economy. It is written by B. Joseph Pine II and James H. >Gilmore >and published by Harvard Business School Press. > >Museums have this wonderful resource and environment that could >connect >better to our guests and expand our audience if we think about >enhancing the >emotional and sensory experiences we provide. Many times we focus on >the >cognitive and forget about senses. Hands on museums get folks more >involved >in experiences, but do we think about the textures we provide our >visitors to >touch. Art museums are wonderful in connecting visitors to visual >stimuli >but do we think enough about how different auditory textures might >enhance or >change a visitors perception and understanding of a piece of work. I >was >recently in Chihuly's workshop watching his team work on a new glass >art >sculpture. Hard Rock and Roll was the protocal for the day. I have >never >seen Chihuly's work displayed with Rock and Roll. Wouldn't it be >interesting >to have one gallery of his work with Rock and another with Classical >and >spark a variety of interpretations of his work as we fill in the >experiencial >canvas. How often do we think of adding appropriate frangrances to a >historical environment to recreate what a family might have >experienced in >another historic period. > >It would be great to see some responses from museums who have looked >at >enhancing the "experience" to better inspire our visitors. What kind >of >responses have you gotten. > >Many people have resisted adding "experience" to their galleries >because it >is too Disney. Wouldn't it be a great step forward if we, as an >industry, >used some of the experience development techniques that Disney uses so >succesfully, to better inspire, educate and communicate with our >visitors. >And I do mean the appropriate techniques. We don't want to be Disney >museums, but they do understand how to spark the emotions and attract >audiences. > >Wouldn't we love to connect visitors to how it feels to be an inventor >in a >technology museum not just show the piece of equipment. Wouldn't we >just >love to increase the understanding of a piece of art work by bringing >visitors into the context in which the art work was created. > >I'd love to hear your responses. > >Stephen Brand >The New Enterprise Factory >566 White Pond Drive >Akron, OH 44320 >330-864-1518 >[log in to unmask] >www.enterprisingmuseums.com > >I am presently working with Ford Motor Compan > >========================================================= >Important Subscriber Information: > >The Museum-L FAQ file is located at >http://museums.state.nm.us/nmmnh/museum-l.html. You may obtain >detailed information about the listserv commands by sending a one line >e-mail message to [log in to unmask] The body of the message >should read "help" (without the quotes). > >If you decide to leave Museum-L, please send a one line e-mail message >to >[log in to unmask] The body of the message should read >"Signoff >Museum-L" (without the quotes). ___________________________________________________________________ You don't need to buy Internet access to use free Internet e-mail. Get completely free e-mail from Juno at http://www.juno.com/getjuno.html or call Juno at (800) 654-JUNO [654-5866] ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://museums.state.nm.us/nmmnh/museum-l.html. You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] The body of the message should read "Signoff Museum-L" (without the quotes).