In response to Hava's question, since I haven't seen a response so far, I feel compelled to leap into the breach. It isn't every day that someone asks a question I'm qualified to answer, and when one comes along, I'm gratified to contribute. Does an attractive design make a difference in attracting readers to "more-information pullouts"? Yes. You can quote me. A more conservative response would be "it couldn't hoit." What's the alternative--deliberately ugly designs? --David Haberstich