Hi everyone, We're integrating conservation topics into major new exhibits as a part of our master plan (phase one to be complete by 2003 and phase 2 by 2011). While it sounds like a long way off, concept planning / front end evaluation is proceeding for phase one at a rapid pace. I'm sure many museums have had environmental exhibits with a whole range of topics, from informational to attitudinal to advocacy. I have a few references in my files on museum treatments and/or visitor studies (Monterey Aquarium, Brookfield Zoo . etc), but I'll bet there are lots of others out there, or contact people who can describe their projects. For example, in browsing the Museum-L archives I found a 1994 reference to work on visitor responses to Toronto Zoo on environmental issues. Recommendations would be appreciated. Linda Wilson Visitor Studies and Evaluation Shedd Aquarium Chicago, IL [log in to unmask]