On Tue, 1 Jul 1997 08:40:10 EDT, Barbara Batson <[log in to unmask]> wrote: >Well, there were marketing studies done, as there have been for >the various cultural institutions in the Richmond area. Maybe >there's something fundamentally wrong with the questions asked >in focus groups? But, how can a museum staff, even >understanding that admission represents a Did they really use focus groups for this!? Yeah, there is something fundamentally wrong. The publication "Marketing Myths That Are Killing Business" touches on this, for anyone interested. ************************************************************* Doug Hoy Evaluation National Museum of [log in to unmask] & Science & Technology (613)998-6863v Research P.O.Box 9724, Station T (613)990-3654f Ottawa K1G 5A3 CANADA **Opinions expressed are not necessarily shared by the NMSTC** *************************************************************