I've read all the other responses to this query and as a former manager of a museum shop, I now feel I need to add my 98 cents worth. The short answer is yes, there does need to be a connection between items for sale in the gift shop and exhibitions contained within the museum. One of the key problems we had to grapple with was the primary function of the museum shop. Did it exist to make a huge profit at the expense of the quality of material presented, or did we attempt to buy goods within the parameters of the museum's mission and through a combination of smart buying and bargaining with salespeople also manage to achieve a profit and maintain the good reputation of the museum. Obviously we aimed for the latter despite attempts from outside forces (cuts in funding, staff and morale) to pull us towards the former. We had our lean times and our good times, but overall, the shop made a healthy profit for the museum during my time there. Another key issue was that the shop was run by museum employed staff who felt that the image/reputation of the museum was just as important as big bucks. We were very particular as to the sales people we dealt with, any items we sold as "replicas" were documented very carefully. Replicas were tagged with who made it, how it was made and what was the original source of the item. This information was all very clear on the item. I feel the Director needs to be aware of the shop policies, however if you have a Director that is constantly "checking up" on their staff, then nothing would be achieved. A Manager should hire staff whose abilities and ethics they can trust. Our Director hardly ever (never) interfered with the running of the shop. He received regular reports on goods and sales and came down fairly regularly to browse, however, he did not dictate what we should buy and from whom. Those decisions were made by the Shop Manager and Buyers. We believed that the main focus of the shop itself was not to educate, but to serve as an adjunct for the education that was hopefully acquired in the museum. Yes we did sell souvenirs, however our biggest sellers were our books. Tourists buy from museum shops for a variety of reasons. The main one given by those I spoke to was that they liked the fact that the profits went back into the museum and they felt they could "trust" the items they bought from us. There are a million "tacky" souvenir shops attached to every major city in the world. I don't think museums need to contribute. ********************************************************************** Susan Meadows "Cataloguing is an art, not a [log in to unmask] science" - George Cutter **********************************************************************