On Wed, 19 Feb 1997, Tom Vaughan wrote: :| What? Expose the sacred precincts of Educators and Interpreters to :| ...Marketers? We know the salespeople never get asked any questions :| about the exhibits, just as the custodians don't! :| :| Touche, Rich. Thanks, Tom. One of my favorite sayings these days is: "The exceptional we recognize and accept immediately. The obvious takes a little longer." Too often in an attempt to find the latest and greatest way of increasing attendance, educating the attendees and raising revenues, folks overlook the basics. Another semi-heretical question (I guess I'm on a roll today *grin*): How often do museum membership directors take advantage of the museum store as a resource? Either using merchandise for member premiums or using the store manager to investigate pricing/availability for specialty items? Again, just curious. Rich Johnson Director of Marketing Cotton Expressions, Ltd. Science, Science Humor & Nature Imprinted Apparel http://www.cottonexpress.com