Beverly Serrell's book EXHIBIT LABELS: AN INTERPRETIVE APPROACH is available from AltaMira Press, a division of Sage Publications. Order via email ([log in to unmask]), fax (805)499-0871, or phone (805) 499-9774 CONTENTS:Preface/ Foreword / Introduction/ OVERVIEW / 1. Behind It All: A Big Idea/ 2. What Are "Interpretive" Labels?/ 3. Types of Exhibit Labels/ CONSIDERING THE AUDIENCE / 4. Who Is the Audience (And What Do They Want)?/ 5. Learning Styles/ 6. Levels of Information and Modalities/ 7. General Tips for Visitor-Friendly Label Style/ 8. Selecting the Right Reading Level/ 9. Bilingual Labels/ 10. Labels That Ask Questions/ TASKS/ 11. Getting Started (And Getting It Done)/ 12. The Number of Words/ 13. Evaluation During Development/ 14. Making Words and Images Work Together/ 15. Labels for Interactive Exhibits/ 16. Electronic Labels and Hypermedia/ 17. Typographic Design/ 18. Production and Fabrication/ 19. Evaluation After Opening/ SUMMARY/ 20. Ten Deadly Sins and Fourteen Helpful Research Findings At 04:00 PM 7/29/96 -0500, you wrote: >I will be happy to send you the materials The Field Museum has developed >over the years. You would also do well to contact (if you haven't already) >Beverly Serell here in Chicago (she has a new book out on labels in museums) >and Judy Rand (last I heard she was at the Monterrey Bay Aquarium). The >Minneapolis Institute of Arts has a nice label handbook, too, though I don't >know who to contact (I'm trying to get one for myself!) > >Eugene W. Dillenburg >Coordinator, Special Projects >Exhibits Department >The Field Museum of Natural History >Chicago, Illinois 60605-2496 >V: (312) 922-9410 x636 >F: (312) 922-6973 >E: [log in to unmask] > >"Never pay more than minimum wage for a shirt." > > -- Bruce Elliott > > Erik Hanson AltaMira Press 1630 North Main Street #367 Walnut Creek, CA 94596 (510)938-7243 [log in to unmask]