"The Marketing Mix: promoting museums, galleries and exhibitions by Dr Sharron Dickman is a must for anyone responsible for projecting the image of a museum and/or exhibition. This very timely publication is pitched at a museum community which has to recognise its part in an increasingly competitive marketplace for education, leisure and entertainment. " Kenneth Park, Curator, Wesley College, Melbourne, Australia Copies of The MArketing Mix are avaiable from the Victorian Branch of Museums Australia. Phone + 61 3 9416 1945 or (fax) + 61 3 9416 0523 or Email the above address to order. Discount available for bulk orders. RRP $24.95 (Aust.)