This is essentially a marketing query. I'm looking for information on printed museum guides - those brochures or booklets that tell you what's where, and whet your appetite for the exhibitions and other attractions a museum has to offer. I'd like to gather the following sales and marketing information: - what sort of guides work best (content, approach, other features, production values) - what proportion of visitors buy it (or pick it up, in the case of not- for- sale items) - retail price - what other material is available (e.g. map, audio guide, book) - where sold (e.g. orientation lobby) - and some background information (e.g. what kind of institution/annual visitation/ entry fee or not) - any other observations If anyone is aware of any survey information across more than one institution and can give me a reference, I'd be very grateful. Please reply off-list, if you prefer. Many thanks, in advance, for your help Anne French Publisher, Museum of New Zealand