At historic sites, museum stores are often found to be lacking--from the visitors perspective. At Heritage Communications, we have been undertaking a nation-wide survey of historic site visitors, gathering all kinds of interesting information! One question asks them specifically to rank aspects of their visit--introduction/orientation, tour, exhibits, special activities, staff hospitality, signage, and museum store. The two categories that consistantly get the lowest rankings are "signage" and "museum store." Thist wouldseem to indicate that historic site stores are not meeting the needs of the visitor, and that there is lots of untapped potential there. Susan M. Ward Director, Heritage Communications [log in to unmask] 615-661-6336 Mary Lundstrom wrote: <<What part do Museum stores play in your museum? Are there any musuem store managers subscribed to this list? I would love to hear from you.>>