You're right about the "perceived value" of an object theory. One nice outfall of this is that you often generate more revenue than you needed ot cover the cost of the production.. With the "extra", it is common to then sponsor school groups or others who would not otherwise have the opportunity to attend the event. If you play around with the figures enough you can often come up with enough to cover admission, transportation and even guest lecturers. It's one tool for broadening the access to a collecti