On Fri, 19 Apr 1996, Henry B. Crawford wrote:

> Yet I still contend that the intent of the department store is not
> interpretation and education as in a museum exhibit.  Department stores use
> museum interpretation techniques to market goods.  Museums use (or should
> use) marketing strategies as a means to interpret and educate.  Of course I
> am speaking only of truly interpretive exhibits (see my earlier definition
> below).

Henry,
Are you suggesting that there is some substantial difference between
marketing goods (stores) and marketing ideas (museums)?  Is marketing a
bad thing?  Is not one of the functions of a museum to market (make
palatable) our interpretation of our subject just as one of the functions
of a store is to market (make palatable) its goods?

Michaele and David Haynes    [log in to unmask]