On Fri, 19 Apr 1996, Henry B. Crawford wrote: > Yet I still contend that the intent of the department store is not > interpretation and education as in a museum exhibit. Department stores use > museum interpretation techniques to market goods. Museums use (or should > use) marketing strategies as a means to interpret and educate. Of course I > am speaking only of truly interpretive exhibits (see my earlier definition > below). Henry, Are you suggesting that there is some substantial difference between marketing goods (stores) and marketing ideas (museums)? Is marketing a bad thing? Is not one of the functions of a museum to market (make palatable) our interpretation of our subject just as one of the functions of a store is to market (make palatable) its goods? Michaele and David Haynes [log in to unmask]