Penetration, marketing, and breadth are surely relevant to the differences Jim A ngus noted, but let's not overlook the possibility of a much simpler answer. Both the UCMP and the second most frequently referenced Field Museum have (or are perceived to have) m ajor online exhibits about dinosaurs, and the subject matter is itself a big draw. A "Museum of Wickerware" would probably never achieve as high a level of linkage, simply beca use the subject matter doesn't have a comparable degree of popular appeal. -- Tom Vaughan \_ Cultural The Waggin' Tongue \_ Resource <[log in to unmask]> \_ Management, 11795 Road 39.2 \_ Interpretation, Mancos, CO 81328 USA \_ Planning, & (970) 533-1215 \_ Training