I have done a very quick and dirty survey to determine how many times a few particular natural history museums' websites are referenced on the web. The data is very poor quality because I was not able to entirely eliminate references which appear at the museums own site. Take the numbers as ball park figures. They do show some interesting things though... Natural History Museum of Los Angeles County ~500 Academy of Natural Sciences ~300 Bishop museum ~900 Carnegie Museum of Natural History ~50 Chicago Academy of Sciences ~200 Field Museum ~3000 UC Berkeley Museum of Paleontology ~10000 Smithsonian Museum of NH ~2000 Clearly, the UC Berkeley Museum of Paleontology website is exceptionally well known on the web. I think that it is unlikely that the museum itself is nearly so poplular. What's going on here? How can we learn to do this? My own opinion is that the Museum of Paleontology has one of the best presentations on the web. A whole lot of content and some interesting gimicks to get people to return. The Field Museum on the other hand is probably referenced often for another reason. The actual museum is very well known. Nearly half of the references to our own site are due directly to the "Guide to Museums and Cultural Resources" that I maintain. I would love to hear some feedback from Berkeley. How have you accomplished this? Jim Angus Jim Angus Information Technology and Hypermedia Programs Natural History Museum of Los Angeles County 900 Exposition Blvd. Los Angeles, CA 90007 voice: 213/744-3317 fax: 213/746-2999 eMail: [log in to unmask] [log in to unmask] [log in to unmask]