I don't recall a book of exhibits coming alive but I do remember an awful, low budget horror movie several years ago that had a similar plot. The movie was called "Waxwork" and it was about a group of teenagers who go to their freindly neighborhood wax museum at midnight for a special viewing of the exhibits. Each teenager is magically transported into the exhibits and ends up living in the horror scene that each portrays. After each character is killed by the subject of the exhibits (e.g. a werewolf, Dracula), they become part of the exhibit and future visitors remark on the incredible realness of the new wax figures!