I'm interested in how many institutions use the reports of front-end evaluation and market research to support negotiations with potential funders of projects such as exhibitions, and summative evaluation to demonstrate the relative successes or otherwise of the same. I am aware that a number of major institutions have taken the position that, if there is no sponsor for it, there will be no exhibition. Harry Needham Canadian Museum of Civilization & Canadian War Museum harry.needham(at)cmcc.muse.digital.ca