At the our museum we increased the "membership rates" about 60%. We instituted a new category for fixed income people (students, seniors, and anyone else who self defines themselves as fixed income). This rate is $15 per year. The most signififacnt aspect of this was that we asked people to "consider donations" which would result in "membership benefits." This was successfully communicated by personalized letters sent out to our 1600 members. Greg Koos McLean County Historical Society Bloomington IL