Having recently been employed by a small to mid-size (staff of 10) history museum outside Kansas City in an area where there are very active CVBs and COCs, I'd comment that museums other than the large ones need to market themselves to the tourism industry before the industry will market the museum to the public. When we identified out-of-town visitors as a target in long-range planning, we began to meet with the CVB folks to see what they could do for us and what we could do for them. After our marketing effort (look at the swell things we have to offer), they began to work on our behalf, including us in brochures, etc. Although this has overall been a successful relationship, we still do run into some conflict because they are looking for flashy attractions and we're a professional institution, so some of the things they'd really like are outside the realm of museumdom or cost prohibitive. Cheryl Musch