Hi there Grace, I'd be very willing to help you out on both the internet stuff and the demographics & museum visiting habits as far as I can. I lecture (a.o.) Arts Marketing at Utrecht University (The Netherlands) and I'm doing research projects in segmenting arts audiences (particularly psychografics/lifestyle in comparison to demographics). I'm not too familiar with the American situation, but I noticed that a lot of things are quite similar. I'm currently in New York (well, New Jersey actually) untill the 2nd of September. Feel free to contact me if I can be of any assistance. with best wishes, Jaap Boter [log in to unmask]