Improving Your Museum Store Benchmarks

February 8, 2019 1:30 pm CT

Presented by Andrew Andoniadis, Andoniadis Retail Services



To go somewhere you need to know where you are. Keeping an eye on merchandise trends, upcoming exhibits, customer preferences, etc. is an important part of staying abreast of the market. Keeping track of financial and other numerical trends, however, is equally important. Knowing how your store is doing in just a handful of key areas can help you make better plans for the future. And, having a history of statistics will help you evaluate changes you have made. Whether you are a history, art or children's museum, botanical garden, zoo or historical site, you need to have the facts before making decisions. This program will address some easily assembled statistical facts and simple formulas that are applicable to most museum stores. Then, there will be a discussion of some of the most impactful factors that improve benchmarks.