Interpretive Writing
Plus
Contract interpretive
writing services.
Do you need an interpretive writer? While
we teach two interpretive writing courses through our Heritage Interpretation
Training Center (http://www.heritageinterp.com/interpretive_writing_course.html)
we’ve had several exhibit and other consulting firms ask us if we could do
interpretive writing services for them – they didn’t have the time to do a
course – just needed superior interpretive writing for museum and visitor
center exhibits, outdoor interpretive panels, trail/byway guides or other
projects. So now we offer contract interpretive writing services for your
projects, or can offer on-site interpretive writing training workshops.
What makes writing copy for exhibits,
panels and other interpretive media “interpretive” vs. just “informational”? Our interpretive writing:
1. Is based on accomplishing the interpretive
objectives for the media.
2. Is based on using Tilden’s Interpretive Principles
(provoke, relate, reveal) in the text development.
3. Works to help illustrate a main interpretive theme
for the exhibition or site.
4. Uses tangibles and intangibles in the text
development (to relate to the reader).
5. Considers the audience in creating analogies, metaphors
and active language.
6. Is short – 50 – 100 words.
7. Supports or reveals the photographs or graphics in
the exhibit or panels relatable meaning.
8. Can be easily pre-tested with visitors to make sure
the objectives of the text or copy are actually accomplished.
Want
to learn more about our contract interpretive writing services? Check out our web site page that also
illustrates some writing examples. If
you have any questions, feel free to ask.
John Veverka
Editor,
InterpNEWS
Director,
Heritage Interpretation Training Center
Assoc.
Editor, The NAI Journal of Interpretation Research
Author
of “The Interpretive Writers Guidebook”.