Visitors Count! is accepting organizations for summer/fall gate visitor surveying until June 14. For the upcoming teacher survey, the deadline to sign up is August 15.

Visitors Count! is AASLH’s visitor research program for history organizations. Too often, institutions simply assume they know what their visitors want and need for a high quality visit and what will bring them back. Visitors Count! helps medium to large institutions collect accurate, actionable data that can be used in all areas of operations.  

The Visitors Count! fee is $3,750 for AASLH member institutions, payable in two installments. Read more about the fee here.

Here’s how institutions across the country have used their Visitors Count! survey data:

1.     Create more meaningful stories and programs

2.     Include visitors’ perspectives in strategic planning

3.     Refine marketing and membership messaging

4.     Inform re-branding efforts

5.     Streamline evaluation efforts

6.     Include visitors’ perspectives in interpretation and exhibition planning

7.     Support funding requests and grant proposals

8.     Provide valuable benchmarking data to parent agency and others

9.     Include teachers’ perspective in program planning

10.  Educate staff, volunteers and board members of what matters most to your visitors

11.  Better understand your mission based on visitors’ perspectives

12.  Demonstrate to parent agency and others of institutional value to community

13.  Satisfy AAM accreditation program request for visitor data

14.  Create visitor demographic matrix

Check out the client list here. Visitors Count! helps you collect data and feedback from the people who matter most―your visitors.

Reserve your spot for either the summer/fall visitor survey group or the 2017-18 teacher survey group by contacting me at 573-893-5164 or [log in to unmask]

Cherie Cook
Senior Program Manager
American Association for State and Local History
2021 21st Ave S., Suite 320
Nashville, TN 37212
573-893-5164
[log in to unmask]
www.aaslh.org