Gallery-Domains and
Art-Domains are an option for the websites of Museums of Fine Arts or for
museums with a fine arts collection. A museum could have its own address at
.com or .org, but
could present at the web
the fine arts collection at .gallery. Sometimes museums could not register a
short name at .com or .org, as these short names had been taken. The
Gallery-Domains and Art-Domains
offer a second chance. Short,
memorable domain names are essential for the marketing of websites and their
content.
The .gallery domain
names are cheaper than museum-domains, and they are unrestricted. Museums,
which have not a non-profit status, are e.g. not eligible for Museum-Domains.
The new Gallery-Domains
and Art-Domains will be new, additional networks which museums can use to fish
for additional visitors. The relationship between a better ranking in search
engines and the Berlin-Domains has already been proven by a Study of
Searchmetrics. Websites with Berlin-Domains often rank better in regional
Google search queries than websites with .de domains and .com domains. The
result of the Searchmetrics study can be summarized as follows:
"In 42% of search
queries, .berlin domains have ranked better on a local level."
Another study by Total
Websites in
"It is clear that
the new top-level domains improve the ranking in search engines."
Hans-Peter Oswald
http://www.domainregistry.de/gallery-domain.html
http://www.domainregistry.de/art-domain.html
http://www.domainregistry.de/museum-domain.html
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