Hi, Lissa -I have not heard of "The Canvas." How might one access it?Thanks!Susan Deeks, Executive DirectorHistorical Society of Rockland County/Jacob Blauvelt Farmhouse20 Zukor RoadNew City, NY 10925On Fri, Jan 9, 2015 at 11:19 AM, Lissa Kramer <[log in to unmask]> wrote:We've sold out all of our history hikes for the last year, with good audience diversity.We also usually spend about $20 in social media marketing per event and submit "interest articles" to our local paper highlighting something related to spur additional interest in the hike.I've found that doing a marketing analysis and then building programs targeted at specific audience segments is more successful than treating all adults as the same audience. "The Canvas" is a great tool for figuring this out and has really clear literaure for using it. It's easily accessible online.Lissa
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