List members may be interested in this new book, currently available with over 10% savings."Most 'interpretation' is not interpretation at all. It's just information. It may look attractive, but it fails to deliver the message.”For full contents of the book, and sample images, please visit: www.museumsetc.com/products/advanced-interpretive-planningAdvanced Interpretive Planning is based on author John Veverka’s experience of consulting and training on interpretation throughout the world. The key issues it addresses, the in-depth experience it shares, and the powerful learning it provides, reflect the practical, real-world needs of interpreters, educators and designers.Introducing exciting new concepts, and refining existing tried-and-tested methodologies, this book will help guarantee that your visitors receive the best possible - and most enjoyable - learning experiences.Advanced Interpretive Planning will inspire and enable you to:* provide visitors with genuinely memorable experiences* help visitors appreciate the significance of your organisation* provide added value to your visitors’ experiences* enhance visitors’ choices about how they experience your site and your stories* truly connect with your audiences in new and cost-effective waysIf you're involved in any way with interpretation, curation, learning, design or planning you won't want to miss this stimulating book!Graeme FarnellPublisher, MuseumsEtc_______________________________________________________MuseumsEtc LtdUK: Hudson House | 8 Albany Street | Edinburgh EH1 3QBUSA: 675 Massachusetts Ave., Ste 11 | Cambridge | MA 02139_______________________________________________________
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