Hello, It's generally accepted as best practice to keep labels short and sweet but I'm looking for current studies that explain why that is. A lot of what I've been able to surface has simply reiterats the point without offering research findings as to why shorter labels are more effective. The few studies that I have turned up are over 20 years old. Does anyone know of more current research around the subject of label length and visitor reading time? Many thanks! Holly -- Holly Harmon [log in to unmask] Associate Manager of Interpretive Materials Brooklyn Museum ========================================================= Important Subscriber Information: The Museum-L FAQ file is located at http://www.finalchapter.com/museum-l-faq/ . You may obtain detailed information about the listserv commands by sending a one line e-mail message to [log in to unmask] . The body of the message should read "help" (without the quotes). If you decide to leave Museum-L, please send a one line e-mail message to [log in to unmask] . The body of the message should read "Signoff Museum-L" (without the quotes).