While many parts of the country are settling in for several months of winter weather, now is the time to be thinking about surveying your visitors next spring and summer
. Vi
sitor research is critical for marketing, planning, fundraising, and program development. That’s why AASLH developed the most comprehensive visitor research tool available to mid- and large-sized history organizations.
 
Visitors Count! provides confidential data that helps museums create visitor-driven strategic plans, strengthen marketing and fundraising, and focus improvement efforts on what matters most to visitors. Over 175 museums have already used Visitors Count! to collect valuable data and feedback.
 
Choose from three
survey instruments: museum visitors, historic house visitors, or education/teachers and discover these results:
  • Strengthen fundraising and improve your credibility with funders and other stakeholders
  • Benchmark your results with institutions of similar type, budget size, geographic location, and more. Only Visitors Count! offers this important benefit!
  • Reach your target audience
  • Create strategic plans that include visitors’ perspectives
  • Better allocate precious resources, like money and time, to have the greatest positive impact 
Along with the use of a proven survey instrument, you receive custom questions to ask visitors about issues specific to your site. The program fee is $3,750 for institutional members ($4,500 non-members) payable in two installments (over two fiscal years for most institutions). Save money! Sign a program agreement before December 31 for any 2013 survey group and pay $3,500 for members ($4,200 non-members).
 

Visitors Count! is a valuable resource for collecting information only visitors can provide and well worth the investment of time and money. To discuss using Visitors Count! at your museum or site, contact Cherie Cook at [log in to unmask] or 573.893.5164. For more information including our client list and program overview visit http://www.aaslh.org/documents/AASLHVisitorsCountProgramOverview2012.pdf

 

Cherie Cook, Senior Program Manager
American Association for State and Local History

573.893.5164
[log in to unmask]
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Take the right steps with StEPs! The only
national standards program designed
specifically for history organizations.
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